Voila
Vintage Clothing App
#UX #UI #mobiledesign
Voila is a vintage clothing sales app that allows users to buy and sell their vintage clothing.
Overview
Functionalities
Since the main functionalities have already been decided by the project scope, I will be responsible for designing the user flow to ensure the proper usability of the functionalities.
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Creating a profile
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Uploading items to sell
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Leaving reviews for other sellers
Project Duration
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2 Weeks
Project Scope
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Competitive analysis
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Usability heuristic research
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Paper and digital wireframe
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High-fidelity prototype
Additional functionality:
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Follow seller and hashtags
My role
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UI/UX Designer
Competitive Analysis
Usability heuristic research
There are many fashion e-commerce out there that allows users to buy and sell their own items. After conducting my research on eBay, Neimen Marcus and Facebook, I found out that they all share some similarities, and they are:
Gestalt Property or Law of Grouping
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Law of Proximity
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Grouping objects into a single area
Usability Heuristics
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Flexibility and Efficiency of Use
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Accelerators like suggestions and recently viewed items
Repetition, Pattern, and Rhythm
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Regular Rhythm
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Using grid to display Items
Targeted Demographic
My target demographic for the Voila app is young, and users often have experience with resale clothing e-commerce such as eBay and Amazon, so I wanted the experience to be similar to these apps.
User Flow
Sketches & Wireframe
Adobe XD | Rocketbook
First, I sketched out the screens on paper, and then I created the mid-fidelity wireframe using Adobe XD.
Design System
The color palette for this project is based on the color brown to represent vintage. The font Raleway provides good readability to the product and the unique design suits perfectly for a fashion app.
Onboarding
Letting users know about our special #hashtag features and providing suggestions for a personalized homepage with “Just for you” to enhance the shopping experience.
Manage your listings
Sell & Manage
Saving Favorites
Saving interesting items, following sellers, and hashtags makes shopping much easier!
Reviewing
Leaving a review after a purchase
Recap
The project was developed during the Career Foundry UI design course. The project scope is to create an online store. I decided to create a clothing store because shopping online has become very popular. I thought I’d challenge myself to create something that is very common and learn to create one myself. In fact, I learned a lot from the competitive analysis. Even though I shop online very often, I don’t pay attention to the UI as much when I’m the user. That being said, understanding user behavior and conducting usability tests are very important when I’m creating any product.
Let's get social
I'm open to work!