San Francisco Bay Area Product Designer: From Financial Strategist to Design Visionary. Proficiently translating client needs into tangible solutions. Demonstrated adaptability and an entrepreneurial mentality drive agility and innovation in every project.
My story started when I arrived in the U.S. 16 years ago as a exchange student, journeying without my family by my side. Despite being a top English student in Hong Kong, I faced language barriers and cultural challenges. This journey, laden with obstacles, profoundly shaped me as a product designer. It refined communication and adaptability skills, indispensable tools in the design world.
During my time in banking, I mastered the art of complex client needs and translating them into tangible solutions, which grew my problem solving skills. From childhood sketches, it was clear that I possessed artistic and creative abilities. My hobby guided me towards a degree in Digital Communication and further certifications in UX/UI. My passion for design has been a driving force throughout my life, and the skills I cultivated in FinTech have seamlessly integrated into my approach to designing user-centric interactions.
Aug 2022 – Current | Product: Danceapply.com | Dancers Connect LLC
• Led the redesign of the responsive website, repurposed content, and created new features for over 350 pages within 4 months.
• Facilitated weekly usability sessions with 2 major ballet schools, totaling 6K+ students.
• Conducted primary and secondary research, including user interviews and competitive analysis, to craft well-informed design strategies.
• Collaborated strategically with CEOs and engineers daily, ensuring design decisions uphold user experience standards. and tight deadlines.
Aug 2022 – Current | ORIC Pharmaceuticals | Freelance
• Collaborated with IT to design engaging presentations and clear, detailed instructional content for varied user profiles.
• Crafted distinct graphics, ensuring clarity and appeal for a broader audience, including those less tech-savvy.
UI/UX Design Intern
Jan 2020 – May 2020 | Phoneic, Inc
• Initiated usability tests and presented a heuristic report highlighting actionable insights in UI ergonomics and overall UX.
• Redesigned 33 screens, driving a 20% surge in successful onboarding during a usability test.
• Three of the proposed design suggestions were incorporated into the final product.
• Worked closely with the CEO and engineers to ensure timely delivery.
Client Services > Personal Banker
Jun 2016 – Aug 2020 | Wells Fargo Bank
• Conducted client consultations to understand complex financial needs and challenges.
• Tailored financial solutions to ensure alignment with each client's unique situation and objectives.
• Collaborated with various departments to address and satisfy customer needs.
• Adopted a feedback-driven approach, enhancing client satisfaction and commitment to their financial well-being.
English - Professional
Chinese (Cantonese) - Fluent
Chinese (Mandarin) - Fluent
User Research & Analysis
User Journey Map
Prototyping & Wireframing